Another Friday is here and our work week may be winding down, but the work isn’t ending. Most employees would be upset or stressed. NOT US! PUSH appreciates that work still coming in as Friday comes to a close. We have the weekend to develop fresh ways to market our clients.
WHAT IS SO GREAT ABOUT WEEKEND WORK?
Weekends are a fantastic time to see what other marketing firms are doing (ya’ have to keep up with your competitors) and develop new marketing ideas. Recent reports show that social media posts and email blasts receive more attention when deployed on weekends. We agree completely.
PUSH recently tested this theory and found that our email marketing (eblast), which typically received a 34% open rate, received a 62% open rate when deployed on Sunday. INCREDIBLE! It is has also been found that more attention means you are more likely to be reported as spam or have people unsubscribe. We always insist our clients use a clean email list. No dirty list…no worries. Try it out and send us your experience.
Your weekend assignment…be creative, develop new ideas, and test our weekend work theory!
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Interested in email marketing? View our work or get signed up with our partner and start reaching new clients this weekend!
