Lights, Camera, Action! How to Create a Professional Video for Your Website on a Budget

Creating a video for your website can be an effective way to engage your audience and showcase your brand.

However, it can also be a daunting task if you’re not sure where to start or don’t have the budget for professional video production services.That’s why PUSH Design Group your digital marketing experts located in Mandeville, Louisiana has put together this easy-to-use guide with tips and resources for creating a professional and engaging video for your website.

Tips for Creating a Video for Your Website:

1. Attire:

Dress professionally or choose a more casual outfit depending on your audience and message. Avoid patterns or prints that can be distracting on camera.

2. Speak Clearly:

Speak slowly and clearly, and space out your words a bit more than you would in normal conversation.

3. Leave Extra Time:

Start and end your recording with a few seconds of silence to make editing easier.

4. Proper Lighting & Background:

Choose a location with good lighting, preferably natural light. Position yourself so that the light is facing you, rather than behind you, which can create shadows on your face. Use a clean, uncluttered background for your video. To avoid light reflection on glasses, position your light source at an angle to the camera, tilt your glasses slightly downwards on your nose, or use glasses with an anti-glare or matte finish.

5. Use a Tripod:

To keep your camera steady and avoid shaky footage.

6. Test Your Audio:

Make sure your microphone is working properly and that you are speaking loud enough for the microphone to pick up your voice.

7. Use a Teleprompter:

Consider using a teleprompter app or website to help you deliver your script more smoothly and confidently. Some popular options include Teleprompt.me, PromptSmart, CuePrompter, and Simple Teleprompter.

8. Shoot Video Using Your Desktop:

here are several online resources available for shooting video using your desktop. Some popular options include Wistia, Loom, Zoom, and Screencast-O-Matic.

9. Practice Your Script:

Take some time to practice your script or talking points before you start recording.

10. Keep it Short and Sweet:

Aim to keep your video around 2-3 minutes long if possible.

At PUSH Design Group, we specialize in helping businesses like yours create compelling digital content that drives engagement and conversions. Whether you need help with video production, website design, social media marketing, or any other aspect of digital marketing, our team of experts is here to help.

Contact us today to learn more about our services and how we can help take your digital marketing to the next level.