IS YOUR BUSINESS INTERRUPTED DUE TO COVID-19? HERE’S WHY YOU SHOULD USE THIS TIME TO INVEST IN YOUR WEBSITE.

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There is plenty of uncertainty accompanying the situation we find ourselves in with COVID-19. However, there are also a number of ways to create stability for your business right now and for the future. One way to guarantee this, even in times like these, is by investing in your website.

There is plenty of uncertainty accompanying the situation we find ourselves in with COVID-19.

However, there are also a number of ways to create stability for your business right now and for the future. One way to guarantee this, even in times like these, is by investing in your website.

1. It’s an essential method of communicating with clients.

Your website serves as your virtual portfolio and should communicate the “Who, What, and Why” of your business. This is essential because both current and potential clients should understand what kind of business you run and the need your service or product meets.

Your website is probably the best way to communicate to your clients. Consider other platforms such as Facebook or Instagram. These social media applications focus more on current events, updates, and news. They don’t provide the basic information a client may be looking for when researching your business! While these social media platforms are an excellent way to socially network, your website is the method you should use to communicate the fundamental details of your business.

 
 

2. Offer discounts or updates as your business model changes.

Offer options and resources as the market returns to business. (Looking for new staff, job openings, online employment application, positions etc.)

Now is a good time to review your website, adjust content, fix up those areas you were putting off because you were too busy, think about new services that may benefit your clients and get it prepared for when business is back in full swing.

Make use of the time to offer new services or products that may benefit your clients during down time. Free consultations, online meetings for a small fee, etc.

Offer options to help your clients come back to full work capacity, extended payment options, individual concessions, etc. Let them know you are willing to work with them when they are ready to help their business grow.

Check back soon for, what to do with social media during coronavirus downtime. Beef up social your media. Update clients, offer resources or education, make them laugh. More importantly, communicate anticipated reopenings.