Google Analytics Admin Access

Google Analytics

Google Analytics is a key data source for marketers.

Are you familiar with Google Analytics?  If not, you’re missing out on understanding one of the key data sources that can be utilized by marketers.  Google Analytics will provide useful insights into your business’s online presence.  Not only that, your informed understanding of which marketing channels are driving visitors to your site can be extremely beneficial.  This specific data is even more instrumental in growing your company if you’re utilizing UTMs to track that marketing performance on the “campaign level” vs. simply via marketing channels.

But how do you know for sure that your business has unlocked the full potential of the Google Analytics platform? Many companies come to realize all the benefits they are likely missing out on only once they’ve hired outside marketing agencies to ensure everything is set up correctly. That experienced marketing partner will also do the important work of continually monitoring digital marketing and SEO performance. The agency can regularly analyze the data, prepare monthly reports, and provide ongoing improvement by building upon the things that are working and adjusting what isn’t.

To accomplish this, your marketing partner needs access to your account. Since Google Analytics doesn’t allow someone to request access to the account like with other platforms such as Google Ads or Facebook Ads. Users need to be added directly, which is something marketers don’t always know how to do.

Luckily, the process is relatively easy and can be completed in just a few steps. Let’s take a look at how to give your marketing agency access to your Google Analytics account, one step at a time:

How to set up admin access to your Google Analytics account.

1. Sign In:

Sign in to your Google Analytics account at

2. Navigate to Account/Property/View:

Click “Admin” on the lower left of the screen.

Google Analytics Admin

3. Choose Level of Access:

Click the “User Management” option under the level of access for which you want to give your marketing agency. A breakdown of the differences between each level is provided below the screenshot.

Google Analytics User Management


“Account-level access” enables the user to see all websites within your account and, depending on the settings chosen when they are added, potentially add or delete websites or users from the account. Granting account-level access is typically necessary only if the agency is setting things up for multiple websites under your account or if they need high-level access to make broad changes across the entire account.


Most likely, “property-level access” is what you will need to give your marketing agency. This will enable them to complete tasks like setting up integrations and tracking for your website(s), linking your Google Analytics account to your Google Ads account and more.


As the name suggests, “view-level access” will only allow the user to view data, not manipulate it in any way. This level of access won’t be very useful to the marketing agency unless you are in a place in your business relationship where you only want them to be able to analyze data and provide their assessment on your website’s performance. 

4. Choose Permissions, Add & Notify Users:

In the “Permissions” list, click the “+” in the upper right of the screen. Then, click “Add users.”

Google Analytics Permissions List

Enter the email address of the user(s) you want to add — it must be an email account associated with a Google account. Check the “Notify new users by email” box if you want to send an alert message to them. Then, select the permissions you want them to have by checking the appropriate boxes. Finally, click “Add” in the upper right of the screen.

Google Analytics Add Permissions

For the marketing agency representative(s) to access your Google Analytics account, they’ll just need to click the link in the alert email (if you elected to send one). Otherwise, they can access your account by logging in to Google Analytics using the email by which you chose to add them, and get to the account through their Admin panel.


Pretty simple, right? Now, you can give your marketing agency partner access to your Google Analytics account with little trouble and enjoy collaborating to take your digital marketing efforts to new heights!

If you have further questions email us or call 985-590-4030.